Expanding our capabilities, Exploring new markets, and Uniting our legacy under a bold new vision of long-term growth, United Industries announces the launch of UIX Brands—short for United Industries neXt Generation Brands. This new parent in the family of brands reflects the company’s continued reinvestment in innovation, manufacturing capacity, and market expansion, while reinforcing its commitment to the quality, reliability, and service customers have trusted for more than 45 years.

Central to the UIX platform is United Industries’ ongoing reinvestment in its two core manufacturing pillars: extrusion and lamination. These capabilities form the foundation of the company’s product strategy and enable greater scalability, consistency, and speed to market. Through targeted investment in both processes, United Industries is positioning itself to support increased demand today while creating the infrastructure required for future product innovation.

For many years, UltraBoard™ has served as the flagship brand of United Industries and remains a cornerstone of its portfolio. Under the new UIX Brands architecture, UltraBoard™ will now sit within the ULTRA family of products, a unified platform designed specifically for the Graphics & Imaging industry. As part of this expansion, United Industries is also re-introducing UltraStyrene™, the new brand identity for its extruded styrene sheet offerings. Together, the ULTRA product family provides a cohesive and scalable brand structure aligned with the company’s expanded extrusion and lamination capabilities.

“The UltraBoard line has been a staple in the graphics industry for 20 years,” said Ben Strickland, Chief Commercial Officer. “Our customers trust it for value, quality, and dependability. We’ve heard requests for more solutions and are thrilled to be in the final stages of evaluating two new ULTRA products for 2026. The expansion of our offering will result in more opportunities for our partners to grow and better service the industry as a whole, and we’re committed to making sure our new products meet the standards you’ve come to expect from United Industries and our products.”

While the ULTRA brand is the foundation of UIX, it is only the beginning. We plan to introduce additional brand banners and explore adjacent markets in the near future, leveraging our deep manufacturing expertise and commitment to innovation.

“UIX represents the next chapter for United Industries,” said Jon Kilmer, President & CEO. “Graphics and imaging will always remain at the heart of what we do, but it’s exciting to thoughtfully expand our applications into new markets using the same extrusion and lamination expertise, quality standards, and customer service we’ve built over the last 45 years. This reinvestment allows us to grow with purpose, and we’re just getting started.”

United Industries
Innovative Manufacturing Solutions for the neXt Generation